That’s me, way back, with my first grade project. My name
is Joseph Winn and I have been an active environmentalist since
I was little more than 4 years old. I guess it was my calling.
Ever since I could talk, I have studied and read all I could on
environmental issues facing our cities, communities, countries
and planet.
As I grew, I had acquired a wealth of information, but felt I
needed a more hands on experience to truly appreciate the
problems and be able to focus on the solutions.
Learn How a 24 Year Old Environmentalist Created a
Wealth-Building System
Using the "3P" Principle
 No Cost. No
Obligation. Please
join our mailing
list and be a part of our worldwide mission of
Corporate Social Responsibility. |
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You have heard about The New Green Economy on TV, online and in the news. The world is Going Green and there’s money to be made. The question is: Who will receive these "profits"? People, Planet and Profit. In that order. It's our guiding philosophy in business. We can help you build a caring and sustainable business model and still develop a very rich and rewarding career. But before I go into details,
allow me to provide you with some background. |
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I joined various environmental
organizations and was active in their initiatives to assist in
their causes on environment and wildlife. From working
with GreenPeace UM on environmental waste issues, to rescuing
stranded dolphins in the mosquito laden flats of the Florida
Keys, to participating in fish and environmental studies in the
US, Belize and the Galapagos Islands, it slowly became clear
what was truly happening. One day while working
on my Masters project for Marine and Environmental Affairs it
suddenly dawned on me. While environmental groups had been
marching in the streets for decades warning of global climate
change and other impending environmental issues, and thousands
upon thousands of people had graciously donated their time and
money to these worthy causes, and governments had passed various
laws and rules, very little had actually been accomplished.
In fact, many environmental indicators had shown a marked decrease
since the environmental movement began.
Things were actually getting worse!
This realization was confirmed by Al Gore’s book and movie: An
Inconvenient Truth. |
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| It’s Business…Not Government | ||||||||||||||||||||
| Al Gore’s book not only portrayed the problems our civilization faces with global climate change, but also suggested some possible solutions. While Big Business was portrayed as the main cause of most environmental problems, it was also purported to be the solution. The question came down to profitability. Up until very recently, big business has fought against any government mandates which forced them to develop more sustainable business practices or manufacture more environmentally friendly products, fearing that the additional costs would make them uncompetitive or reduce their bottom lines. So what has changed? | ||||||||||||||||||||
| Surveys Don’t Lie | ||||||||||||||||||||
| Fueled by Al
Gore’s book and the global energy crisis, today there exists an ever
growing populace of people worldwide who are just starting to believe
that global climate change and other national and local environmental
challenges are real, and are willing to support companies in their
efforts to “Go Green”. Surveys from Intellitrends,
Harris, Neilsen,
Cone, Bentley College and others all have found that many consumers now take a
company’s environmental policies into consideration before doing
business or purchasing their product. In fact, the most recent
report from BBMG reported that 78% of consumers "reward" companies they
perceive as green and 55% actually "punish" those companies they feel
are not doing their part...and actually encourage their friends and
family to do the same! These surveys have not gone unnoticed by big business who have begun to invest heavily in Going Green. Apple invested heavily in a marketing strategy of spotlighting their "greenest" line of computers. Bank of America has set aside $20 Billion USD over the next ten years on their green initiatives; Wal-Mart announced a $500 million USD investment in their sustainability program; Clorox Company bought out natural products company Burt’s Bees and began their new line of Green Works cleaning products; and General Electric’s Ecomagination venture is so successful, they currently have over $50 billion USD in backorders. Today, Green means profits. That’s what has changed. |
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| Media | ||||||||||||||||||||
| If you read a newspaper, watch
TV, listen to the radio, or go online you are already starting to
hear the charge. Here is an excerpt from an article published
in the Detroit Free Press:
“In one of the most dramatic turnabouts in corporate America, previously environmentally apathetic businesses of all sizes and in all industries are rushing to portray themselves as Earth-friendly or touting the eco-friendly aspects of their newest products. Hardly a day goes by without announcements hawking the latest green initiative, new store or design. Corporate executives are flocking to green-marketing seminars. Even the Business Roundtable, a group of 160 chief executives of major U.S. companies, recently sounded the alarm about the need to reduce greenhouse gases.” Green is no longer a fad…it’s a trend, yet, surprisingly, only a very small percentage of companies are participating in this green revolution. How can that be? |
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| Big Guys and Little Guys | ||||||||||||||||||||
| Most of the media focus so far is on either well funded start-ups or established Fortune 500 companies. These companies have the assets and budget to employ and initiate sweeping advancements and changes to their products and business practices. But what about all of those small and medium size businesses which compose over 90% of all business entities worldwide? Seeing all of the media on these large companies and start ups investing billions, many small and medium size companies, including many businesses in your own communities, feel shut out from the entire green process. They simply do not have the budgets for these large investments, and, although they would like to participate in helping their communities and planet plus enhancing their marketing image and earning a share of the booming green market, they do nothing. And that’s unfortunate for all of us. | ||||||||||||||||||||
| Empower the Little Guy…and You | ||||||||||||||||||||
| After analyzing what was happening in the corporate world, I consulted with a team of professionals consisting of educational and environmental experts in the academic sector, and marketing, distribution and compensation specialists in the business sector, who assisted me in developing a business plan – a plan we named the Certified Approved Green Business program, that would enable and empower ANY SIZE and virtually ANY BUSINESS to Go Green while offering individuals the opportunity to become “Independent Consultants” who can build a lucrative business and become part of the New Green Economy. The plan is AFFORDABLE for any business so even the “little guy” can Go Green. And the best part? These companies are happy to open their doors to hear how YOU can help them... I’ll come back to this in a moment. | ||||||||||||||||||||
| Small Changes = Big Results | ||||||||||||||||||||
| In order for the plan to work, it had to be simple. Easy to understand, with step by step instructions, consisting of simple changes in habits and practices that have a measureable effect on not only sustainability, but Return on Investment (ROI). Remember, altruism aside, it is profit that is driving the green movement. We have all read how a homeowner can make a simple change from incandescent to CFL bulbs that will save thousands of watt/hours per household, and provide a long term savings return on the initial investment. Such an example of a transitional change also has indirect benefits: the CO2 reductions due to lower power requirements as well as a waste stream reduction (CFL’s last 5-10 times longer than incandescent bulbs). Now imagine this homeowner passing on that knowledge to their friends and family. Small investment = large returns. That’s the basis for our Certified Approved Green Business plan…but there’s so much more. | ||||||||||||||||||||
| Benefits to the Company | ||||||||||||||||||||
| Just like the Big Guys' expensive initiatives, our Certified Approved Green Business plan provides the company with real, bottom line benefits, but without the major investment. ..and we designed it to provide even more! Here are just a few of the tangible benefits the company will receive: | ||||||||||||||||||||
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| Benefits to the Employees | ||||||||||||||||||||
| We did not forget about the employees. In fact, their participation is one of the innovations of the Certified Approved Green Business plan, which motivates and mobilizes employees to work as a team and take action in creating a greener workplace environment. Employees not only receive the satisfaction of doing their part but also receive valuable “GreenProfit Benefits”. In addition, once employees are educated on sustainable practices, they transfer these habits to their personal lives, which helps spread the green word through the company’s customer base as well as the employees' families and friends. | ||||||||||||||||||||
| Read some testimonials from people just like you: | ||||||||||||||||||||
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About Us |
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| If you have read this far, then we thank you. We appreciate those like you with a passion for doing what is right and seeking a method or opportunity to put your passion to work. We understand that it is especially difficult to filter through all of the hype on the internet to get to the honest facts. We invite you to see who we are and what we are all about and simply by joining our mailing list below, help us reach our goal of Planting 1,000 Trees! GreenProfit Solutions, Inc. is a completely transparent company which has fully embraced the principles of Corporate Social Responsibility. Our management staff serve as Advisors to dozens of corporate and non-profit organizations, and give of their time, education, and experience through their regular webinars, speaking presentations, seminars and workshops. | ||||||||||||||||||||
| mmm | ||||||||||||||||||||
The Approved Green Business
program: Good for you, your Clients, and the Planet |
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| The idea behind the Certified Approved Green Business program is first, that it is spreading the word and know how to millions of people worldwide whose changes towards sustainability will have a massive effect on our planet. And second, it’s a business opportunity like no other. For a small annual licensing fee, here’s just a sampling of what you get: | ||||||||||||||||||||
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